CRM Master Key in the News

PRESS RELEASES
Process Strategies in the press
Read the latest news and information on us...More>>

FACTSHEET
There are no traffic jams along the extra mile. But is it worth the travel time
Some facts on customer relationship management (CRM)...More>>

BACKGROUNDER
The customer is always right. Ensuring that they feel that way is another issue.
The CRM industry faces an unusual anomaly – everyone knows that it is good business practice to take care of the customer but very few know how. It used to be that the local shop owner was able to personally see to his best business or most lucrative customers, in turn promoting his enterprise through positive endorsement and word of mouth... More>>

STRATEGY
CRM cannot live by software alone.
Successful CRM affects all aspects of the business both internal and external. With such an encompassing mandate, significant preparation should go into determining the specific CRM needs unique to every organization... More>>

AUTHOR
Raphael Roche - Biography
Raphael Roche, president of Process Strategies and creator of the CRM Master Key, has over 14 years experience across the CRM spectrum. In the past, Roche has served as a consultant on a variety of marketing, sales and customer service projects... More>>